Support the show:
Robert Kibbe
Robert is the owner and creator of The MuscleCar Place. His passion for muscle cars drove the creation of this site and the podcasts that go with it.
The world's most awesome shows about muscle cars. LISTEN NOW!>>

Our Network of Shows

Our Chevelle Build

Support The Shows

Sell Your Muscle Car With Us!

  • Post your car now!
  • Low one time fee for a 30 Day Listing: $39
  • Our listings are VERY search engine friendly due to our use Search Engine Optimization... so people can FIND your car!
  • Your listing will be immediately available online for the world to see - no wait time!
  • Include up to 10MB of pictures in your Ad for NO EXTRA FEES!
  • Your listing will be viewed by genuine muscle car fanatics!
  • Are you a classic car dealer selling muscle cars? Contact us here to speak to a member of our Sales team and to discuss our membership rates. Memberships are our BEST VALUE for placing multiple listings! We will migrate in your entire inventory for you for FREE and can automatically maintain your listings to be in sync with your EXISTING company website! Click here for more details!
Home > The MuscleCarPlace Podcast

TMCP #309

Rick Schmidt – National Parts Depot – Yesterday, Today, the Future!

Posted by on January 13, 2017 with 2 Comments

Listen in Stitcher



Rick Schmidt at the Florida NPD location and home of car collection

Rick Schmidt at the Florida NPD location and home of car collection

This weeks interview is with Rick Schmidt, President and CEO of National Parts Depot. Rick will be a monthly contributor to the show over the coming year so I thought it would be a great idea to kick things off with a full blown interview.

By far, one of the biggest things I’ve ever wanted to know about Rick as what it was like to (literally) grow up inside the founding of NPD and whether it was something he had always wanted to be a part of. He was honest to say that as a high schooler the answer was probably…no! But, interestingly enough, cars were in his blood – and always had been – and after a couple of years of college when his father needed him to head to Michigan to get their store there back on track, he left school and got the job done. That experience helped him to realize that it was actually a pretty great fit for him, and that he and his father Jim honestly worked pretty well together.  20 plus years later he’s never looked back and has been in the family business ever since.

Rick's '68 Shelby.

Rick’s ’68 Shelby GT500 KR – an automatic car with factory air. His mother drove it during his childhood!

NPD’s business model has evolved over the years, but their mainstay of having multiple warehouses (with store counter service) with actual parts in stock strategically located across the country is the same model they use today. For the most part, Amazon uses the exact same model as well (though NPD was first)! The obvious benefit to the customer is that they get the parts they want to order quickly, affordably, and on time. It’s a model they still follow to this day. No part orders from NPD are drop-shipped, be it from Taiwan or otherwise!

Rick did allow me to pick his brain a little on how it is they choose make/model of vehicles to offer parts for, and to date when ever I’ve asked this question of anyone in the industry I’ve never received an actual answer – until now. Believe it or not, but one of the bell weathers that he’s used when looking at new lines is that of…..replacement carpeting! He explained that replacement carpeting, combined with looking at active vehicle registration data generally tells you well when cars are being renovated/restored. They further analyze how the market is being served by other players in the industry, and if they feel they have the ability to enter it as a leader, they put in the research and go for it!

Blue ZL1 2012 Camaro

Blue ZL1 2012 Camaro

We also had the chance to chat a little about the NPD car collection, including his favorite car of them all, his ’68 Shelby that his mother drove when he was just a kid. I asked Rick about one particular car that I had heard be purchased before Rick Hendrick could, a blue 2012 Camaro ZL1. He told me the back story of obtaining that Camaro and that there are only three on the open market and the fourth is held by GM itself. Blue 

One future insight Rick was able to give me was that the NPD website will be changing for the better. The changes will happen over the next summer and you can find out more at www.NPDLink.comOf course the website is not a replacement for a good paper catalog and you can order yours at the same web page

Thanks for the interview, Rick!

-Rob Kibbe


This interview sponsored by our pals at National Parts Depot
your premier source for muscle car restoration parts!


Filed Under: Podcast

2 responses to “TMCP #309{Rick Schmidt – National Parts Depot – Yesterday, Today, the Future!”

  1. Dan Giustino says:

    Good show guys.

  2. Bent a Thomsen says:

    we are MUSTANG RENOVATION DENMARK. and have send letter and parts National Parts Depot
    900.S-W.28,th Avenue
    Florida- OCALE
    USA. att Roy Jensen
    Please sende correct adrasee,

Leave a Reply

Your email address will not be published. Required fields are marked *