TMCP #407: Kevin Hellman – Dodge Challenger Brand Manager and the Future of Halo Cars – Ask Rick, Those Crazy 70’s Cars!
This weeks show is with Kevin Hellman, the Dodge Challenger brand manager. He was previously on the show in episode 403 as a part of the Roadkill Nights episode but I wanted to find out more about keeping the classic muscle style cars alive in new car packages.
Kevin grew up playing with almost anything with an engine just outside of St Louis Mo. He headed into college knowing he wanted to work in engineering but was not sure what. He added his Bachelor in Business later so he could know how to be a better brand manager. Kevin mentioned that the brand manager position is like being at the center of a wheel where all of the aspects of a brand radiate out and the manager is facilitating the connections making sure everyone communicates.
Classic cars have always been an extension of ones personality and the current line of muscle cars is no different. Kevin noticed that many people make their twitter handles or email addresses a description of their car and think that owners love and identify with their vehicles on a basic level. Dodge is working hard to keep the personal choices coming with eye catching colors like GoMango or Plum Crazy and performance options like the Hellcat and wide body packages.