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======================================================In this episode I decided to dig in heavily on two topics that I think are truly critical in the success of any business, be it one you're just considering, or one you've been in for 20 years; personality type and mindset. Personality Type When it comes to evaluating your personality type and how it applies to your business choice, I find that this is an area a lot of people skim over too quickly. It's incredibly important that you make sure that the role you play in your business best lines up with your personality strengths, not your weaknesses. Why? Because business is hard work, and it's something you're going to pour everything you have into. If you engage in a role in your business that goes against your personality type grain it will drain you faster than Bubba Watson can hit a hook shot. During the show I described the type of personality test that I understand the best, the DISC test. I've done my DISC testing through Dan Miller's website, 48days.com. I'll include a link below in the resources area should you wish to take the test yourself. Mindset The engineer in me still cringes when talking about "mindset" and "positive thinking" type topics, but I now know that a positive mindset is one of the most critical keys to business success. It's more important than talent, more important than brains, and is even more important than ambition. Simply put, you must give yourself permission to succeed, to think big, and to go for the gold. If you believe you're worth $40,000 per year, that's what you'll make. If you believe you're worth more, you are. It's all between your own two ears, and you must get that straight now. So how does one develop a positive mindset? Just like your body, you mind needs to be fed and exercised in order for it to flourish. You'll need to read (or listen) to great encouraging and informative material, and I'll include a few links in the resource area below to help with this. Following, surround yourself with people achieving at the level you yourself would like to achieve. These people can be found in your church, chamber of commerce, or even online communities. Start looking for them intentionally - you'll find them.