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Marketing Options For Your Automotive Business:
Part 1 - Traditional (Major) MediaIn this episode of Cars For A Living we decided to do the first part in a series of "How to Market" an automotive business, be it a service business, parts shop, etc. The reality is that in any business, marketing it well is a key component in letting the world know that you have something cool to sell, and that they need to come buy it from you as soon as they possibly can. It used to be that advertising options were fairly limited to the traditional powerhouses of TV, radio, and print, but with the advent of the internet and social media the game has changed completely. That being said, TV, radio, and print are still incredibly influential, and for a lot of people are still one of the best solutions at getting to a ton of eyes and ears.....if they can afford it! So, with that stage set, in this particular show Dan and I discussed (in depth):
- How the traditional (major) media options work on the inside
- How big of a print ad to buy to get an effective return
- How MANY times in a row an ad must run on TV, print, or radio to gain traction
- How and when all 3 can be used in the context of an automotive business